The 50 Shades of Gray animated adult e-card shows a book with a necktie with a pair of handcuffs around it sitting on a pink satin sheet. The following words appear at the top:”If you like 50 shades of Gray…” which fades out making place for: “you’re going to love the NEW shade of gray.” The screen changes into a gray window shade and the words “happy birthday you naughty thing” appears thus ending the card.